There was a unifying purpose to achieve something bigger and special. And that, we did. Over 3 months we worked hard and most importantly collaboratively to bring the UNTITLEDx Taquiza project to life. The purpose was to create a Culinary Pop Up within the infamous art fair and make it an approachable experience. We analyzed work of previous operators, prepared designs & projections, engineered menus & organized logistics. Most importantly a circle of trust was created where opinions were welcomed and challenged and the conversation was never limited to one individual.
No matter how much we prepped on paper though, we were in for a lengthy and tiring week. We hosted over 40000 guests at the fair and created the FIRST "Fair Art Fair" food & beverage experience that was delicious, speedy & fairly priced. We even made it on the Culture Cursaders "Top 10 Miami Art Week Experiences". But most importantly we set the precedent that "putting people not numbers first" works.
The best ideas come as jokes. Make your thinking as funny as possible.