Case Studies

TAQUIZA X UNTITLED

TASK
Taquiza Tacos was approached by Untitled Art Fair to create a unique F&B experience. With NO prior experience in the Art Fair field, H&C was brought on board to spearhead the project from logistics to budgeting to menu engineering.
PROCESS
There was a unifying purpose to achieve something bigger and special. And that we did. Over 3 months we worked hard, and most importantly collaboratively, to bring the UNTITLEDx Taquiza project to life. The purpose was to create a Culinary Pop Up within the famous art fair and make it an approachable experience. We analyzed work of previous operators, prepared designs and projections, engineered menus and organized logistics. Most importantly a circle of trust was created where opinions were welcomed and challenged, and the conversation was never limited to one individual.
RESULT
No matter how much we prepped on paper though, we were in for a lengthy and tiring week. We hosted over 40,000 guests at the fair and created the FIRST "Fair Art Fair" food & beverage experience that was delicious, speedy, and fairly priced. We even made it on the Culture Cursaders "Top 10 Miami Art Week Experiences". But most importantly we set the precedent that "putting people not numbers first" works.